Peter R. Dickson - Researcher Profile

Publications

3 shown

Point-of-purchase behavior and price perceptions of supermarket shoppers

Peter R. Dickson , Alan G. Sawyer

1986 Marketing Science Institute eBooks 72 citations

Toward a General Theory of Competitive Rationality

Peter R. Dickson

The author develops a theory of competitive rationality that proposes a firm's success depends on the imperfect procedural rationality of its marketing planners. Theories of eco...

1992 Journal of Marketing 663 citations

How Believing in Ourselves Increases Risk Taking: Perceived Self-Efficacy and Opportunity Recognition

Norris Krueger , Peter R. Dickson

1994 Decision Sciences 597 citations

Frequent Co-Authors

Alan G. Sawyer

Norris Krueger

Boise State University

Researcher Info

h-index: 3
Publications: 3
Citations: 1,332
Institution: The Ohio State University

External Links

ORCID Profile Google Scholar

Identifiers

ORCID: 0000-0003-1746-5923

Impact Metrics

h-index 3

h-index: Number of publications with at least h citations each.