Abstract
The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived fro...
Keywords
BusinessProduct (mathematics)AdvertisingMarketingCommerceBrand namesMathematics
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Publication Info
- Year
- 1991
- Type
- article
- Volume
- 28
- Issue
- 3
- Pages
- 307-307
- Citations
- 4673
- Access
- Closed
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Cite This
William B. Dodds,
Kent B. Monroe,
Dhruv Grewal
(1991).
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations.
Journal of Marketing Research
, 28
(3)
, 307-307.
https://doi.org/10.2307/3172866
Identifiers
- DOI
- 10.2307/3172866