How artificial intelligence will change the future of marketing
Abstract In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research b...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 1,934
- Institution
- Babson College
External Links
Identifiers
- ORCID
- 0000-0002-7046-6063
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.