Publications
2 shownHow artificial intelligence will change the future of marketing
Abstract In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research b...
Frequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 5,183
- Institution
- Babson College
External Links
Identifiers
- ORCID
- 0000-0001-6205-3907
Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.