Keywords
LISRELCronbach's alphaMarketingStructural equation modelingOrder (exchange)Reliability (semiconductor)PsychologyKnowledge managementBusinessComputer scienceMachine learning
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Publication Info
- Year
- 2009
- Type
- book-chapter
- Pages
- 409-425
- Citations
- 176
- Access
- Closed
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Cite This
Sönke Albers
(2009).
PLS and Success Factor Studies in Marketing.
, 409-425.
https://doi.org/10.1007/978-3-540-32827-8_19
Identifiers
- DOI
- 10.1007/978-3-540-32827-8_19