Publications
4 shownPLS-SEM: Indeed a Silver Bullet
Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent construc...
Partial least squares structural equation modeling (PLS-SEM)
Purpose – The authors aim to present partial least squares (PLS) as an evolving approach to structural equation modeling (SEM), highlight its advantages and limitations and prov...
Frequent Co-Authors
Researcher Info
- h-index
- 4
- Publications
- 4
- Citations
- 41,388
- Institution
- Mitchell College
External Links
Impact Metrics
h-index
4
h-index: Number of publications with at least h citations each.