Hamburg University of Technology - Academic Profile

Publications

When to use and how to report the results of PLS-SEM

Joseph F. Hair , Jeffrey J. Risher , Marko Sarstedt +1 more

Purpose The purpose of this paper is to provide a comprehensive, yet concise, overview of the considerations and metrics required for partial least squares structural equation m...

2018 European Business Review 19986 citations

An assessment of the use of partial least squares structural equation modeling in marketing research

Joe F. Hair , Marko Sarstedt , Christian M. Ringle +1 more

2011 Journal of the Academy of Marketing S... 7444 citations

Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats1

Jan-Michael Becker , Arun Rai , Christian M. Ringle +1 more

A large proportion of information systems research is concerned with developing and testing models pertaining to complex cognition, behaviors, and outcomes of individuals, teams...

2013 MIS Quarterly 426 citations

The impact of brand extension success drivers on brand extension price premiums

Henrik Sattler , Franziska Völckner , Claudia Riediger +1 more

2010 International Journal of Research in ... 169 citations

Affiliated Researchers

Christian M. Ringle

Hamburg University of Technology

Institution Info

Type: education
Country: DE
Publications: 4
Citations: 28,025

External Links

Identifiers

ROR: https://ror.org/04bs1pb34