Marko Sarstedt

When to use and how to report the results of PLS-SEM

Purpose The purpose of this paper is to provide a comprehensive, yet concise, overview of the considerations and metrics required for partial least squares structural equation m...

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) was published (Hair, Hult, Ringle, & Sarstedt

PLS-SEM: Indeed a Silver Bullet

Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent construc...

Partial least squares structural equation modeling (PLS-SEM)

Purpose – The authors aim to present partial least squares (PLS) as an evolving approach to structural equation modeling (SEM), highlight its advantages and limitations and prov...

An assessment of the use of partial least squares structural equation modeling in marketing research

Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance

The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications

Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

Goodness-of-fit indices for partial least squares path modeling

This paper discusses a recent development in partial least squares (PLS) path modeling, namely goodness-of-fit indices. In order to illustrate the behavior of the goodness-of-fi...