Developing Buyer-Seller Relationships
Marketing theory and practice have focused persistently on exchange between buyers and sellers. Unfortunately, most of the research and too many of the marketing strategies trea...
Publications
2 shownCustomer lifetime valuation to support marketing decision making
Customer lifetime value (LTV) is an important construct in designing and budgeting for customer acquisition programs and a number of other decision areas. This article adapts a ...
Frequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 3,869
- Institution
- College of Business Administration
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Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.