Publications
View AllCustomer lifetime valuation to support marketing decision making
Customer lifetime value (LTV) is an important construct in designing and budgeting for customer acquisition programs and a number of other decision areas. This article adapts a ...
Encouraging Best Practice in Quantitative Management Research: An Incomplete List of Opportunities*
abstract The paper identifies some common problems encountered in quantitative methodology and provides information on current best practice to resolve these problems. We first ...
Affiliated Researchers
Institution Info
- Type
- education
- Country
- LV
- Publications
- 3
- Citations
- 2,304
External Links
Identifiers
- ROR
- https://ror.org/03x1zq178