Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

Keywords

Predictive validityCriterion validityIncremental validityPerspective (graphical)PsychologyConstruct validityConstruct (python library)Scale (ratio)Concurrent validityEconometricsComputer scienceStatisticsPsychometricsArtificial intelligenceMathematicsDevelopmental psychology

Affiliated Institutions

Related Publications

Toward Understanding and Measuring Conditions of Trust: Evolution of a Conditions of Trust Inventory

John K. Butler

Ten conditions of trust were suggested by 84 interviews of managers, and two previous studies of managerial trust. Statements made in the interviews and the studies were used to...

1991 Journal of Management 1498 citations

An Investigation into the Determinants of Customer Satisfaction

Gilbert A. Churchill , Carol Surprenant

The authors investigate whether it is necessary to include disconfirmation as an intervening variable affecting satisfaction as is commonly argued, or whether the effect of disc...

1982 Journal of Marketing Research 1224 citations

Retail buyer beliefs, attitude and behavior toward pioneer and me‐too follower brands

Frank Alpert , Michael A. Kamins , Tomoaki Sakano +2 more

One potential source of pioneer brand advantage is retail buyers’ preference for pioneer brands. A model of pioneer brand advantage with retailers developed in the USA was teste...

2001 International Marketing Review 40 citations

Customer lifetime valuation to support marketing decision making

F. Robert Dwyer

Customer lifetime value (LTV) is an important construct in designing and budgeting for customer acquisition programs and a number of other decision areas. This article adapts a ...

1997 Journal of Direct Marketing 496 citations

Grounded theory, ethnography and phenomenology

Christina Goulding

Purpose The paper aims to look at some of the problems commonly associated with qualitative methodologies, suggesting that there is a need for a more rigorous application in ord...

2005 European Journal of Marketing 886 citations

Publication Info

Year: 2012
Type: article
Volume: 40
Issue: 3
Pages: 434-449
Citations: 1465
Access: Closed

External Links

View on DOI.org

Social Impact

Altmetric

Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

PlumX Metrics

Social media, news, blog, policy document mentions

Citation Metrics

1465

OpenAlex

Cite This

APA Style

                            
                                
                                    Adamantios Diamantopoulos, 
                                
                                    Marko Sarstedt, 
                                
                                    Christoph Fuchs
                                
                                et al.
                            
                            (2012). 
                            Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective. 
                            Journal of the Academy of Marketing Science
                            , 40
                            (3)
                            , 434-449.
                            https://doi.org/10.1007/s11747-011-0300-3
                        

Identifiers

DOI: 10.1007/s11747-011-0300-3