An Investigation into the Determinants of Customer Satisfaction
The authors investigate whether it is necessary to include disconfirmation as an intervening variable affecting satisfaction as is commonly argued, or whether the effect of disc...
Publications
5 shownA Paradigm for Developing Better Measures of Marketing Constructs
A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the var...
A Paradigm for Developing Better Measures of Marketing Constructs
A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the var...
An Investigation into the Determinants of Customer Satisfaction
The authors investigate whether it is necessary to include disconfirmation as an intervening variable affecting satisfaction as is commonly argued, or whether the effect of disc...
Frequent Co-Authors
Researcher Info
- h-index
- 5
- Publications
- 5
- Citations
- 25,808
- Institution
- University of Wisconsin–Madison
External Links
Impact Metrics
h-index
5
h-index: Number of publications with at least h citations each.