Current Problems in Consumer Behavior Research

David T. Kollat; James F. Engel; Roger D. Blackwell

doi:10.1177/002224377000700307

Abstract

This article supplements other critical evaluations of consumer research by discussing several issues and problems that impede the development of a consumer behavior research tradition.

Keywords

Consumer researchConsumer behaviourMarketingPsychologyAdvertisingBusiness

Affiliated Institutions

The Ohio State University US

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Publication Info

Year: 1970
Type: article
Volume: 7
Issue: 3
Pages: 327-332
Citations: 81
Access: Closed

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APA Style

                            
                                    David T. Kollat, 
                                
                                    James F. Engel, 
                                
                                    Roger D. Blackwell
                                
                            (1970). 
                            Current Problems in Consumer Behavior Research. 
                            Journal of Marketing Research
                            , 7
                            (3)
                            , 327-332.
                            https://doi.org/10.1177/002224377000700307

Identifiers

DOI: 10.1177/002224377000700307