Keywords
Promotion (chess)AdvertisingBusinessMarketingPolitical sciencePolitics
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Publication Info
- Year
- 1987
- Type
- book
- Citations
- 846
- Access
- Closed
External Links
Citation Metrics
846
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Cite This
John R. Rossiter,
Larry Percy
(1987).
Advertising and Promotion Management.
Medical Entomology and Zoology
.