Happy and Sad TV Programs: How They Affect Reactions to Commercials
Relative to a sad TV program, a happy program induced: (1) a happier mood as viewers watched both program and commercials, (2) greater perceived commercial effectiveness, (3) mo...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 502
External Links
Identifiers
- ORCID
- 0000-0002-0358-0974
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.