The Dissonance Model in Post-Decision Product Evaluation
Post-decision cognitive reevaluation of instant coffee was primarily influenced by confirmation-disconfirmation experience with the product. Prior information resulting from bra...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 134
- Institution
- University of Illinois System
External Links
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.