University of Illinois System

Coefficient Alpha and the Internal Structure of Tests

A general formula ( α ) of which a special case is the Kuder-Richardson coefficient of equivalence is shown to be the mean of all split-half coefficients resulting from differen...

Color Centers in Alkali Halide Crystals. II

Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective

The scope of research on interorganizational exchange behavior in the marketing channels literature has been very limited, in part because of an incomplete conceptual framework....

The Dissonance Model in Post-Decision Product Evaluation

Post-decision cognitive reevaluation of instant coffee was primarily influenced by confirmation-disconfirmation experience with the product. Prior information resulting from bra...

Is There a Generalized Price-Quality Relationship?

There is much evidence that a relationship exists between a product's price and its perceived quality [8, 9, 12, 13]. However, no study gives evidence that the pricequality rela...