Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of bran...
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Handbook of applied cryptography
From the Publisher: A valuable reference for the novice as well as for the expert who needs a wider scope of coverage within the area of cryptography, this book provides easy a...
Finding Structure in Time
Time underlies many interesting human behaviors. Thus, the question of how to represent time in connectionist models is very important. One approach is to represent time implici...
An application-specific protocol architecture for wireless microsensor networks
Networking together hundreds or thousands of cheap microsensor nodes allows users to accurately monitor a remote environment by intelligently combining the data from the individ...
Information Systems Success: The Quest for the Dependent Variable
A large number of studies have been conducted during the last decade and a half attempting to identify those factors that contribute to information systems success. However, the...
Challenges for Rechargeable Li Batteries
The challenges for further development of Li rechargeable batteries for electric vehicles are reviewed. Most important is safety, which requires development of a nonflammable el...
Handbook of Physiology.
This is the first volume of the proposed many-sectioned "Handbook" in which the American Physiological Society intends to present comprehensively the entire field of physiology....
On enantiomorph-polarity estimation
The behaviour of Rogers's η parameter for enantiomorph-polarity estimation is examined theoretically and experimentally on simulated intensity data for seven well-assorted compo...
Efficient Hybrid Solar Cells Based on Meso-Superstructured Organometal Halide Perovskites
Perovskite Photovoltaics For many types of low-cost solar cells, including those using dye-sensitized titania, performance is limited by low open-circuit voltages. Lee et al. (p...
Minimal information for studies of extracellular vesicles 2018 (MISEV2018): a position statement of the International Society for Extracellular Vesicles and update of the MISEV2014 guidelines
ABSTRACT The last decade has seen a sharp increase in the number of scientific publications describing physiological and pathological functions of extracellular vesicles (EVs), ...