Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of bran...
Publications
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356 publications
Singular Integrals and Differentiability Properties of Functions.
Singular integrals are among the most interesting and important objects of study in analysis, one of the three main branches of mathematics. They deal with real and complex numb...
IOP Conference Series: Materials Science and Engineering
International Nuclear Science, Technology and Engineering Conference 2021 (iNuSTEC2021) “Nuclear Science and Technology for Socio-economic Development” Universiti Teknologi Mala...
Ad-hoc on-demand distance vector routing
An ad-hoc network is the cooperative engagement of acollection of mobile nodes without the required intervention of any centralizedaccess point or existing infrastructure. In th...
The Foucault Effect: Studies in Governmentality
Governmental rationality - an introduction, Colin Gordon politics and study of discourse, Michel Foucault questions of method, Michel Foucault governmentality, Michel Foucault ...
How Much Should We Trust Differences-In-Differences Estimates?
Most papers that employ Differences-in-Differences estimation (DD) use many years of data and focus on serially correlated outcomes but ignore that the resulting standard errors...
Amazon's Mechanical Turk
Amazon’s Mechanical Turk (MTurk) is a relatively new website that contains the major elements required to conduct research: an integrated participant compensation system; a larg...
<i>Ab initio</i> effective core potentials for molecular calculations. Potentials for main group elements Na to Bi
A consistent set of ab initio effective core potentials (ECP) has been generated for the main group elements from Na to Bi using the procedure originally developed by Kahn. The ...
An Introduction To Compressive Sampling
Conventional approaches to sampling signals or images follow Shannon's theorem: the sampling rate must be at least twice the maximum frequency present in the signal (Nyquist rat...
Stellar population synthesis at the resolution of 2003
We present a new model for computing the spectral evolution of stellar populations at ages between 100,000 yr and 20 Gyr at a resolution of 3 A across the whole wavelength range...