Publications

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I Keeping Good Company

Abstract It matters to all of us that companies should be governed effectively. The prosperity of many associated with the company-whether directly as managers and employers, or...

1994 308 citations

Is Science Marketing?

Science is analyzed as a special case of marketing—the marketing of ideas in the form of substantive and methodological theories. The marketing mix, target markets, and marketin...

1983 Journal of Marketing 288 citations