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The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept. The authors synthesize extant knowledge on...
The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of bran...
Deming offers a theory of management based on his famous 14 Points for Management. Long-term commitment to new learning and new philosophy is required of any management that see...
Metal-insulator transitions are accompanied by huge resistivity changes, even over tens of orders of magnitude, and are widely observed in condensed-matter systems. This article...
In this chapter a theory of motivation and emotion developed from an attributional perspective is presented. Before undertaking this central task, it might be beneficial to revi...
Noisy Intermediate-Scale Quantum (NISQ) technology will be available in the near future. Quantum computers with 50-100 qubits may be able to perform tasks which surpass the capa...
The global bandwidth shortage facing wireless carriers has motivated the exploration of the underutilized millimeter wave (mm-wave) frequency spectrum for future broadband cellu...
This tutorial review provides a brief summary of recent research progress on carbon-based electrode materials for supercapacitors, as well as the importance of electrolytes in t...
ADVERTISEMENT RETURN TO ISSUEPREVArticleNEXTChemistry and Properties of Nanocrystals of Different ShapesClemens Burda, Xiaobo Chen, Radha Narayanan, and Mostafa A. El-SayedView ...
The concept of resilience has evolved considerably since Holling's (1973) seminal paper. Different interpretations of what is meant by resilience, however, cause confusion. Resi...
Abstract As the most important skeletal component in plants, the polysaccharide cellulose is an almost inexhaustible polymeric raw material with fascinating structure and proper...
Background— Separate multivariable risk algorithms are commonly used to assess risk of specific atherosclerotic cardiovascular disease (CVD) events, ie, coronary heart disease, ...