The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept. The authors synthesize extant knowledge on...
The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept. The authors synthesize extant knowledge on...
Historically, marketing control research has involved either the development of output-oriented financial controls or the analysis of how financial controls affect performance. ...
This research addresses three questions: (1) Why are some organizations more market-oriented than others? (2) What effect does a market orientation have on employees and busines...
h-index: Number of publications with at least h citations each.