Keywords
PerceptValue (mathematics)PsychologySocial psychologyMarketingEconomicsBusinessMathematicsStatisticsPerception
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Publication Info
- Year
- 1983
- Type
- article
- Citations
- 473
- Access
- Closed
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Cite This
Robert A. Westbrook,
Michael D. Reilly
(1983).
Value-Percept Disparity: an Alternative to the Disconfirmation of Expectations Theory of Consumer Satisfaction.
ACR North American Advances
.