Keywords
SustainabilityTriple bottom lineContext (archaeology)MarketingBusinessGreenwashingStakeholderMarketing researchSustainability organizationsTypologyStakeholder engagementQuantitative marketing researchSocial sustainabilityPublic relationsCorporate social responsibilitySociologyPolitical scienceReturn on marketing investment
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Publication Info
- Year
- 2010
- Type
- article
- Volume
- 39
- Issue
- 1
- Pages
- 55-70
- Citations
- 498
- Access
- Closed
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Cite This
Brian R. Chabowski,
Jeannette A. Mena,
Tracy L. Gonzalez‐Padron
(2010).
The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities.
Journal of the Academy of Marketing Science
, 39
(1)
, 55-70.
https://doi.org/10.1007/s11747-010-0212-7
Identifiers
- DOI
- 10.1007/s11747-010-0212-7