Keywords

Service (business)BusinessMarketingService designConceptual modelService level objectiveService guaranteeService delivery frameworkComputer science

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Publication Info

Year
1993
Type
article
Volume
21
Issue
1
Pages
1-12
Citations
2625
Access
Closed

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2625
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Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman (1993). The Nature and Determinants of Customer Expectations of Service. Journal of the Academy of Marketing Science , 21 (1) , 1-12. https://doi.org/10.1177/0092070393211001

Identifiers

DOI
10.1177/0092070393211001