The Efficacy of Igor Ansoff's Strategic Success Hypothesis: A Comparative Analysis of Strategic Diagnostic Models

Abstract

ABSTRACT This conceptual analysis compares Ansoff's strategic success hypothesis (SSH) with contemporary strategic diagnostic tools, highlighting its unique strengths and complementarities with contemporary strategic diagnostic frameworks. Proposing a dynamic, prescriptive, and adaptive approach to strategic management, SSH aligns internal capabilities with external market conditions to guide strategic choices. The study demonstrates that, unlike static models like the strategy diamond, VRIO framework, and business model canvas, SSH helps organizations continuously adjust their strategies to the level of market turbulence. SSH emphasizes immediate strategic fit over long‐term planning, surpassing tools like the three horizons model and balanced scorecard. While blue ocean strategy focuses on creating new markets, SSH optimizes competitive positioning within existing ones. SSH reinforces continuous alignment through environmental scanning, dynamic reviews, and scenario planning, ensuring businesses stay agile. As such, SSH remains relevant for companies today. Compared to frameworks like the Observe, Orient, Decide, Act loop and Cynefin framework, it provides structured strategy formulation and real‐time adaptability but lacks a robust execution methodology and is prone to potential rigidity in very fast‐evolving technology landscapes. Nevertheless, this comparative analysis concludes that when integrated with execution‐focused tools, SSH supports a holistic approach to strategic management and can guide managers in the reassessment and recalibration of the firm's strategies for optimal environmental responsiveness. The assessment suggests specific managerial implications.

Affiliated Institutions

• North Central College US
• Norfolk State University US

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