Keywords
AdvertisingBusinessConsumer behaviourMarketing
Related Publications
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an inc...
Measuring Service Quality: A Reexamination and Extension
The authors investigate the conceptualization and measurement of service quality and the relationships between service quality, consumer satisfaction, and purchase intentions. A...
Correlates of Buying Behavior for Grocery Products
Do heavy buyers of a grocery product have different economic characteristics than light buyers? Are private-brand-prone customers really different? Are customers who exhibit a h...
The Concept of Quality and the Efficiency of Markets for Consumer Products
Journal Article The Concept of Quality and the Efficiency of Markets for Consumer Products Get access Chr. Hjorth-Andersen Chr. Hjorth-Andersen Search for other works by this au...
Current Problems in Consumer Behavior Research
This article supplements other critical evaluations of consumer research by discussing several issues and problems that impede the development of a consumer behavior research tr...
Publication Info
- Year
- 1983
- Type
- article
- Citations
- 188
- Access
- Closed
External Links
Citation Metrics
188
OpenAlex
Cite This
Peter Bloch,
Marsha L. Richins
(1983).
Shopping Without Purchase: an Investigation of Consumer Browsing Behavior.
ACR North American Advances
.