Abstract

Abstract Previous research Has found that product recall announcements in the automobile industry are associated with negative abnormal returns. We extend this research by examining announcements of product recalls and products taken off the market outside the automobile industry. We find negative abnormal returns for these announcements and that the returns are significantly more negative when products are replaced (or the purchase price is returned) than when the products are checked and repaired. We find only limited evidence that government‐ordered recalls produce more negative returns than voluntary recalls.

Keywords

Product (mathematics)ShareholderRecallBusinessGovernment (linguistics)Event studyMonetary economicsMarketingAdvertisingEconomicsCorporate governanceFinancePsychology

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Publication Info

Year
1992
Type
article
Volume
13
Issue
6
Pages
467-473
Citations
267
Access
Closed

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Wallace N. Davidson, Dan L. Worrell (1992). Research notes and communications: The effect of product recall announcements on shareholder wealth. Strategic Management Journal , 13 (6) , 467-473. https://doi.org/10.1002/smj.4250130606

Identifiers

DOI
10.1002/smj.4250130606