Abstract

Using Fortune magazine's ratings of corporate reputations, we analyzed the relationships between perceptions of firms’ corporate social responsibility and measures of their financial performance. Results show that a firm's prior performance, assessed by both stock-market returns and accounting-based measures, is more closely related to corporate social responsibility than is subsequent performance. Results also show that measures of risk are more closely associated with social responsibility than previous studies have suggested.

Keywords

BusinessCorporate social responsibilityAccountingSocial responsibilityFinancePublic relations

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Publication Info

Year
1988
Type
article
Volume
31
Issue
4
Pages
854-872
Citations
2451
Access
Closed

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2451
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Cite This

Jean Β. McGuire, Alison Sundgren, Thomas Schneeweis (1988). Corporate Social Responsibility and Firm Financial Performance. Academy of Management Journal , 31 (4) , 854-872. https://doi.org/10.5465/256342

Identifiers

DOI
10.5465/256342