Keywords
ReputationLoyaltyBusinessMarketingOrder (exchange)Loyalty business modelProfitability indexCustomer satisfactionAntecedent (behavioral psychology)Consumer satisfactionAdvertisingPsychologyService qualitySocial psychologyService (business)Political science
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Publication Info
- Year
- 2009
- Type
- book-chapter
- Pages
- 515-534
- Citations
- 272
- Access
- Closed
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Cite This
Sabrina Helm,
Andreas Eggert,
Ina Garnefeld
(2009).
Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares.
, 515-534.
https://doi.org/10.1007/978-3-540-32827-8_23
Identifiers
- DOI
- 10.1007/978-3-540-32827-8_23