Improving the measurement of service quality

Keywords

SERVQUALService qualityMeasure (data warehouse)Service (business)Quality (philosophy)BusinessPerceptionMarketingOperations managementComputer sciencePsychologyData miningEconomics

Affiliated Institutions

University of Wisconsin–Madison US

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Publication Info

Year: 1993
Type: article
Volume: 69
Issue: 1
Pages: 127-139
Citations: 1191
Access: Closed

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APA Style

                            
                                    Tom J. Brown, 
                                
                                    Gilbert A. Churchill, 
                                
                                    J. Paul Peter
                                
                            (1993). 
                            Improving the measurement of service quality. 
                            Journal of Retailing
                            , 69
                            (1)
                            , 127-139.
                            https://doi.org/10.1016/s0022-4359(05)80006-5

Identifiers

DOI: 10.1016/s0022-4359(05)80006-5