Keywords
MindsetExtant taxonNoveltyBusinessPhenomenonIndustrial organizationProcess (computing)Resistance (ecology)MarketingKnowledge managementPsychologyComputer scienceEpistemologyEcology
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Publication Info
- Year
- 1974
- Type
- article
- Volume
- 17
- Issue
- 3
- Pages
- 22-26
- Citations
- 142
- Access
- Closed
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Cite This
Edward Μ. Tauber
(1974).
How market research discourages major innovation.
Business Horizons
, 17
(3)
, 22-26.
https://doi.org/10.1016/0007-6813(74)90070-6
Identifiers
- DOI
- 10.1016/0007-6813(74)90070-6