Emerging perspectives on services marketing

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Publication Info

Year: 1983
Type: book
Citations: 1029
Access: Closed

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APA Style

                            
                                    Leonard L. Berry, 
                                
                                    G. Lynn Shostack, 
                                
                                    Gregory D. Upah
                                
                            (1983). 
                            Emerging perspectives on services marketing. 
                            American Marketing Association eBooks
                            
                            .