Keywords
Antecedent (behavioral psychology)PsychologyConsumer satisfactionConsumer researchSocial psychologyMarketingAdvertisingBusiness
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Publication Info
- Year
- 1993
- Type
- article
- Volume
- 21
- Issue
- 3
- Pages
- 169-177
- Citations
- 268
- Access
- Closed
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Cite This
Richard A. Spreng,
Richard W. Olshavsky
(1993).
A Desires Congruency Model of Consumer Satisfaction.
Journal of the Academy of Marketing Science
, 21
(3)
, 169-177.
https://doi.org/10.1177/0092070393213001
Identifiers
- DOI
- 10.1177/0092070393213001