A cross‐sectional test of the effect and conceptualization of service value

Abstract

Focusses attention on service value as a construct which may help explain consumer decision making; however, to date this attention has been largely conceptual. Finds from the results of two empirical studies that models of consumer decision‐making which include service value explain significantly more variance in purchase intentions than models which include only service quality or cost factors, and the means by which consumers form service value perceptions is best depicted as a cognitive addition process.

Keywords

ConceptualizationMarketingService (business)Value (mathematics)Construct (python library)BusinessVariance (accounting)Service qualityEmpirical researchTest (biology)PerceptionServices marketingPsychologyComputer scienceStatistics

Affiliated Institutions

Florida State University US

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Publication Info

Year: 1997
Type: article
Volume: 11
Issue: 6
Pages: 375-391
Citations: 471
Access: Closed

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APA Style

                            
                                
                                    J. Joseph Cronin, 
                                
                                    Michael K. Brady, 
                                
                                    Richard R. Brand
                                
                                et al.
                            
                            (1997). 
                            A cross‐sectional test of the effect and conceptualization of service value. 
                            Journal of Services Marketing
                            , 11
                            (6)
                            , 375-391.
                            https://doi.org/10.1108/08876049710187482
                        

Identifiers

DOI: 10.1108/08876049710187482