Information Acquisition Behavior in Brand Choice Situations

Abstract

A behavioral process methodology was utilized to examine the amount and type of information acquired by consumers from package panels prior to making purchase decisions. Consumers selected few information dimensions from larger information arrays, with brand name and price most frequently selected. Less information was selected when brand name was available, perhaps because brand name serves as information “chunk” in consumer decision-making.

Keywords

Brand namesConsumer choiceAdvertisingMarketingConsumer behaviourProcess (computing)Consumer informationDecision processBrand awarenessBusinessComputer scienceProcess management

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Publication Info

Year: 1977
Type: article
Volume: 3
Issue: 4
Pages: 209-209
Citations: 410
Access: Closed

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APA Style

                            
                                    Jacob Jacoby, 
                                
                                    George J. Szybillo, 
                                
                                    Jacqueline Busato-Schach
                                
                            (1977). 
                            Information Acquisition Behavior in Brand Choice Situations. 
                            Journal of Consumer Research
                            , 3
                            (4)
                            , 209-209.
                            https://doi.org/10.1086/208669

Identifiers

DOI: 10.1086/208669