A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes

Michael B. Mazis; Olli T. Ahtola; R. Eugene Klippel

doi:10.1086/208614

Abstract

Journal Article A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes Get access Michael B. Mazis, Michael B. Mazis Search for other works by this author on: Oxford Academic PubMed Google Scholar Olli T. Ahtola, Olli T. Ahtola Search for other works by this author on: Oxford Academic PubMed Google Scholar R. Eugene Klippel R. Eugene Klippel Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 1, June 1975, Pages 38–52, https://doi.org/10.1086/208614 Published: 01 June 1975

Keywords

PredictabilitySalientVariance (accounting)Value (mathematics)EconometricsPsychologyMaximizationUtility maximizationMathematicsStatisticsSocial psychologyComputer scienceArtificial intelligenceEconomicsMathematical economics

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Publication Info

Year: 1975
Type: article
Volume: 2
Issue: 1
Pages: 38-38
Citations: 198
Access: Closed

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APA Style

                            
                                    Michael B. Mazis, 
                                
                                    Olli T. Ahtola, 
                                
                                    R. Eugene Klippel
                                
                            (1975). 
                            A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes. 
                            Journal of Consumer Research
                            , 2
                            (1)
                            , 38-38.
                            https://doi.org/10.1086/208614

Identifiers

DOI: 10.1086/208614