Thomas K. Srull - Researcher Profile

Publications

3 shown

The role of category accessibility in the interpretation of information about persons: Some determinants and implications.

Thomas K. Srull , Robert S. Wyer

Many personality trait terms can be thought of as summary labels for broad conceptual categories that are used to encode information about an individual's behavior into memory. ...

1979 Journal of Personality and Social Psy... 1542 citations

Handbook of Social Cognition

Robert S. Wyer , Thomas K. Srull

This edition of the Handbook follows the first edition by 10 years. The earlier edition was a promissory note, presaging the directions in which the then-emerging field of socia...

2014 Psychology Press eBooks 4219 citations

Competitive Interference and Consumer Memory for Advertising

Raymond R. Burke , Thomas K. Srull

Journal Article Competitive Interference and Consumer Memory for Advertising Get access Raymond R. Burke, Raymond R. Burke Search for other works by this author on: Oxford Acade...

1988 Journal of Consumer Research 438 citations

Frequent Co-Authors

Robert S. Wyer

University of Cincinnati

Raymond R. Burke

Researcher Info

h-index: 3
Publications: 3
Citations: 6,199

External Links

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Impact Metrics

h-index 3

h-index: Number of publications with at least h citations each.