Norwegian School of Economics - Academic Profile

Publications

The Political Economy Paradigm: Foundation for Theory Building in Marketing

Johan Arndt

This article presents an institutional, political economy paradigm in marketing as a complement to the presently prevailing microeconomic/marketing management concept. The latte...

1983 Journal of Marketing 275 citations

THE SYMBOLIC IMPACT OF DOUBLE BIND LEADERSHIP: DOUBLE BIND AND THE DYNAMICS OF ORGANIZATIONAL CULTURE

Bjørn Hennestad

ABSTRACT They are playing a game. They are playing at not playing a game. If I show them I see they are, I shall break the rules and they will punish me. I must play their game,...

1990 Journal of Management Studies 118 citations

Affiliated Researchers

Johan Arndt

Norwegian School of Economics

Bjørn Hennestad

Norwegian School of Economics

Institution Info

Type: education
Country: NO
Publications: 2
Citations: 393

External Links

Identifiers

ROR: https://ror.org/04v53s997