A Price Expectations Model of Customer Brand Choice
The authors develop, calibrate, and test a disaggregate model of customer brand choice with customers’ price expectations as the mediating construct. They use a two-stage modeli...
Publications
3 shownMeasuring Influence in Organizational Purchase Decisions
This paper reports findings bearing on the reliability of measures used in industrial marketing research surveys to identify the structure of buying groups.Results obtained in a...
Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data
The authors propose a taxonomic framework for defining and measuring alternate forms of variety-seeking and reinforcement behavior. This framework is composed of seven simple an...
Frequent Co-Authors
Researcher Info
- h-index
- 3
- Publications
- 3
- Citations
- 952
- Institution
- St Petersburg University
External Links
Impact Metrics
h-index
3
h-index: Number of publications with at least h citations each.