Alvin J. Silk - Researcher Profile | RDL Research Database

Publications

1 shown

Measuring Influence in Organizational Purchase Decisions

Alvin J. Silk , Manohar U. Kalwani

This paper reports findings bearing on the reliability of measures used in industrial marketing research surveys to identify the structure of buying groups.Results obtained in a...

1982 Journal of Marketing Research 179 citations

Frequent Co-Authors

Manohar U. Kalwani

St Petersburg University

Researcher Info

h-index: 1
Publications: 1
Citations: 179
Institution: Massachusetts Institute of Technology

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Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.