Louis P. Bucklin - Researcher Profile

Publications

1 shown

Organizing Successful Co-Marketing Alliances

Louis P. Bucklin , Sanjit Sengupta

Co-marketing alliances between firms afford fresh opportunity for strategic advantage. Data from 98 alliances show that gains in effectiveness can be obtained by reducing power ...

1993 Journal of Marketing 376 citations

Frequent Co-Authors

Sanjit Sengupta

University of Maryland, College Park

Researcher Info

h-index: 1
Publications: 1
Citations: 376
Institution: University of California, Berkeley

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Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.