James A. Narus

Wake Forest University

h-index

Publications

5,344

Citations

Publications

1 shown

A Model of Distributor Firm and Manufacturer Firm Working Partnerships

James C. Anderson , James A. Narus

A model of distributor firm and manufacturer firm working partnerships is presented and is assessed empirically on a sample of distributor firms and a sample of manufacturer fir...

1990 Journal of Marketing 5344 citations

Frequent Co-Authors

James C. Anderson

Northwestern University

Researcher Info

h-index: 1
Publications: 1
Citations: 5,344
Institution: Wake Forest University

External Links

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Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.