Frederick E. Webster

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

“Quadrads” (double dyads) of interviews, each conducted with a pair of marketing executives at a Japanese vendor firm and a pair of purchasing executives at a Japanese customer ...

Understanding the Relationships among Brands, Consumers, and Resellers

Organizational Culture and Marketing: Defining the Research Agenda

Contemporary work on marketing management is grounded implicitly in a structural functionalist or contingency perspective of organizational functioning. However, the field of or...

The rediscovery of the marketing concept

Rediscovering the marketing concept

Organizational Culture and Marketing: Defining the Research Agenda

Contemporary work on marketing management is grounded implicitly in a structural functionalist or contingency perspective of organizational functioning. However, the field of or...