Memory-Based Inferences during Consumer Choice
This study explores consumers' inference strategies in a mixed choice task involving memory,external information, and missing information on attribute values for some brands. Ac...
Publications
2 shownThe Psychology of Attitudes
This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in attitude measurement...
Frequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 7,546
External Links
Identifiers
- ORCID
- 0000-0001-8941-1209
Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.