Publications

Explore 501 academic publications

Showing 12 of 501 publications

A Direct Approach to False Discovery Rates

Summary Multiple-hypothesis testing involves guarding against much more complicated errors than single-hypothesis testing. Whereas we typically control the type I error rate for...

2002 Journal of the Royal Statistical Soci... 5607 citations

A theory of cortical responses

This article concerns the nature of evoked brain responses and the principles underlying their generation. We start with the premise that the sensory brain has evolved to repres...

2005 Philosophical Transactions of the Roy... 4533 citations

Whence Consumer Loyalty?

Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal...

1999 Journal of Marketing 4463 citations