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METODE PENELITIAN KUALITATIF

Manusia pada hakekatnya memiliki rasa ingin tahu yang tinggi untuk mendapatkan kebenaran tentang apa yang ada diluar dirinya sebagai tabir yang harus dipecahkan melalui peneliti...

2022 4184 citations

Notes on the Concept of Commitment

The concept of commitment is widely used but has received little formal analysis. It contains an implicit explanation of one mechanism producing consistent human behavior. Commi...

1960 American Journal of Sociology 3833 citations

Prinsip-Prinsip Pemasaran

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary.

2023 3811 citations