Abstract
An experiment, which examines the relationship between cognition and attitude toward a product as a function of time and the presence of information about a competing product, is described. A scheme, which partitions cognitive responses into categories on the basis of their relative abstractness and, therefore, memorability, is proposed. Results show that the proposed scheme accounts for a significant amount of attitude variance and outperforms the traditional cognitive response scheme, especially after a delay. Results also show that, contrary to recent theory and research regarding the lack of correlation between attitude and recall, recall can be a predictor of attitude given the proper context and a theoretically justifiable recall measure.
Keywords
RecallSituational ethicsCognitionProduct (mathematics)InferencePsychologyVariance (accounting)Context (archaeology)Cognitive psychologySocial psychologyComputer scienceMathematicsArtificial intelligenceEconomics
Related Publications
Salience Effects in Brand Recall
The effects of brand salience on brand recall were investigated in five experiments, each involving a different product category. The authors demonstrate that increasing the sal...
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude c...
Effects of Context and Part-Category Cues on Recall of Competing Brands
In three experiments, the effects of presenting a subset of competing brands on the recall of the remaining brands was studied. The first two experiments showed that using a sub...
An Investigation of Situational Variation in Brand Choice Behavior and Attitude
Empirical evidence is presented which supports the explicit consideration of situational factors in the study of consumer behavior. Situational variation of brand choice behavio...
Salience Effects in Brand Recall
The effects of brand salience on brand recall were investigated in five experiments, each involving a different product category. The authors demonstrate that increasing the sal...
Publication Info
- Year
- 1988
- Type
- article
- Volume
- 15
- Issue
- 1
- Pages
- 1-1
- Citations
- 183
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
183
OpenAlex
Cite This
Amitava Chattopadhyay,
Joseph W. Alba
(1988).
The Situational Importance of Recall and Inference in Consumer Decision Making.
Journal of Consumer Research
, 15
(1)
, 1-1.
https://doi.org/10.1086/209140
Identifiers
- DOI
- 10.1086/209140