Salience Effects in Brand Recall
The effects of brand salience on brand recall were investigated in five experiments, each involving a different product category. The authors demonstrate that increasing the sal...
Publications
2 shownFrequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 215
- Institution
- McGill University
External Links
Identifiers
- ORCID
- 0000-0001-5150-4995
Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.