Abstract
This paper combines the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak ties in sharing knowledge across organization subunits in a multiunit organization. I use a network study of 120 new-product development projects undertaken by 41 divisions in a large electronics company to examine the task of developing new products in the least amount of time. Findings show that weak interunit ties help a project team search for useful knowledge in other subunits but impede the transfer of complex knowledge, which tends to require a strong tie between the two parties to a transfer. Having weak interunit ties speeds up projects when knowledge is not complex but slows them down when the knowledge to be transferred is highly complex. I discuss the implications of these findings for research on social networks and product innovation.
Keywords
Affiliated Institutions
Related Publications
The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis
Although the returns of customer participation on new product development (NPD) performance can vary substantially, the current literature lacks a systematic conceptual and empi...
Empowering Nets of Participation
To test the implications of field work in a psychiatric hospital for children, this study focuses on the effects of network properties of organizational units, personal network ...
Social Ties and Word-of-Mouth Referral Behavior
This article presents a network analysis of word-of-mouth referral behavior in a natural environment. The relational properties of tie strength and homophily were employed to ex...
The Effects of Product Class Knowledge on Information Search Behavior
The effects of prior knowledge about a product class on various characteristics of pre-purchase information search within that product class are examined. A new search task meth...
Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology
How should we understand why firms exist? A prevailing view has been that they serve to keep in check the transaction costs arising from the self-interested motivations of indiv...
Publication Info
- Year
- 1999
- Type
- article
- Volume
- 44
- Issue
- 1
- Pages
- 82-111
- Citations
- 5749
- Access
- Closed
External Links
Social Impact
Social media, news, blog, policy document mentions
Citation Metrics
Cite This
Identifiers
- DOI
- 10.2307/2667032